For this seven-week project, I developed a branding and wayfinding campaign for St. John’s, Newfoundland. The campaign included a logo redesign, district signage, banner signage, map signage, and a district app.
The logo was inspired by the colourful houses on Jelly Bean Row, reflecting the city’s lively atmosphere and welcoming community. To preserve the natural landscape along the trails, I combined pedestrian directional signage with banner signage. The accompanying app highlights unique sights along the trails, provides weather updates, and features a map to help users navigate with ease.
