For this project, I worked with Jiggs -n- Reels, an East Coast Newfoundland specialty store located in Paris, Ontario. Having collaborated with the store for three years, I’ve designed various pieces, including both in-store and exterior signage.
The owners already had a pre-designed logo and requested full-cover window graphics with partial perf on the upper half, and car vinyl print on the lower half to reduce sunlight exposure to the shop's freezers. The design needed to prominently feature Jelly Bean Row houses to reflect the region's unique architecture and evoke the coastal lifestyle of Newfoundland. To tie the aesthetic together, I incorporated a classic lighthouse as the main graphic for the door, using vertical space to enhance the design and capture the essence of the province.
